Web Marketing Manager

Apply now Job no: 493830
Work type: Staff
Location: Big Rapids, MI 49307
Categories: Administrative, Staff

Position Title: Web Marketing Manager  
Location: Big Rapids (Main Campus)  
Advertised Salary: $70,000-$75,000 Salary commensurate with education, experiences and other requirements. Comprehensive benefit package (health care, vacation, etc.)  
FLSA: Exempt  
Temporary/Continuing:  Continuing  
Part-Time/Full-Time: Full-Time  
At Will/Just Cause: Just Cause  
Summary of Position: Reporting to the Associate Vice President for External Relations, the Web Marketing Manager collaborates with various internal and external constituencies to promote a consistent approach for developing and presenting the content of the University’s website presence (ferris.edu).

Primary responsibilities include the oversight of the University’s content management system (CMS), the conceptualization, design, development, analysis, maintenance, and accessibility of the ferris.edu site, and other, related websites that further the University’s mission and its marketing, advancement, academic and administrative objectives.

The Web Marketing Manager must be able to function with a high degree of autonomy, and is expected to demonstrate sound judgement and balance relative to facilitating the many creative, functionality/user-experience, technical, analytic, security and accessibility demands placed on ferris.edu.
 
Position Type: Staff  
Required Education: Bachelor’s degree.  
Required Work Experience: A minimum of three years demonstrated experience with designing, constructing, developing content for and maintaining websites.

Three years of website development and/or management experience including, but not limited to HTML, JavaScript, CSS, Google Analytics, Search Engine Optimization (SEO), Adobe Photoshop, and W3C standards.

Experience with Content Management System driven websites.

Demonstrated work experience with Web design and other related creative concept development.

Demonstrated team management/leadership/mentorship work experience, along with strong organizational, troubleshooting and analytical skills.

Excellent written, oral, and interpersonal communication skills.

Demonstrated work experience with customer service emphasis and/or collaborative, project-based assignments.
 
Required Licenses and Certifications:    
Additional Education/Experiences to be Considered: Master's degree.

Marketing, communications, and/or public relations work experience, preferably in higher education.

Experience with any or all of the following: Classic ASP, ASP.net, XML/XSLT, PHP, and SQL.

Experience or training related to emerging, web-related and/or marketing-related trends in higher education.

Experience or training related to creating accessible documents using Adobe PDF and Microsoft Word software.

Knowledge of Ferris State University structures, constituencies, academic programs and mission, vision and values.
 
Duties/Responsibilities: Responsible for the implementation of the design, development, content, brand and user experience of the Ferris State University (ferris.edu) website and other related websites as assigned.

Implement and administer the OmniUpdate content management system (CMS), communicating with and managing key stakeholders using the system.

Lead the scope and shape of the continuing evolution of the ferris.edu website, ensuring that the site continues to exceed best practices and maintains customer focus.

Supervise and encourage the professional growth and development of the Web Marketing Team, including full, part-time and student staff as assigned.

Organize, supervise and/or conduct regular CMS training with colleagues from university colleges, departments or organizations while checking their content for relevancy and accuracy.

Monitor appropriate use of the ferris.edu website and enforce university web policy.

Utilize the Omni Insights and other tools to develop and monitor site analytics to evaluate the SEO and other relevant performance indicators of the ferris.edu website to proactively ensure accessibility compliance, brand and communications consistency, and to fix and/or remove broken links or incorrect/invalid content as needed. In addition, test and ensure functionality and efficiency of the ferris.edu website across all browsers, operating systems and devices.

Maintain the university’s website calendar system, editing content for clarity and spelling, actively posting updated information and maintaining current materials.

Assist colleagues from university colleges, departments or organizations with developing new or maintaining and updating the content of current sections of the ferris.edu website representing their departments and divisions, including search optimized, marketing-related text, photos, embedded videos, social media feeds, and web forms compliant with FERPA, GDRP and other privacy laws. Ongoing collaborations will include all departments within University Advancement and Marketing, The Ferris Foundation, the FSU Alumni Association and Enrollment Services (Admissions).

Manage, improve and/or enhance the OmniUpdate internal search function for the ferris.edu website.

Work collaboratively with the university’s Information Technology Services team to ensure that the website’s infrastructure meets current and future traffic demands.

Oversee the development and application of university website, privacy and other related policies to help ensure compliance with relevant laws and external regulations.

Have and maintain a basic understanding of current federal, international and state laws as they pertain to the Internet and web publishing.

Work to ensure that the ferris.edu website meets all regulatory, state and federal policies for accessibility, including Web Content Accessibility Guidelines (WCAG) 2.0 AA (at a minimum) for desktop and mobile access.

Serve as a member of the university’s Emergency Management Team and assist 24/7 with emergency-related website communications as needed.
 
Skills and Abilities:    
Required Documents:    
Optional Documents:    
Special Instructions to Applicants: Transcript 1 (REQUIRED): Applicants must attach a copy of unofficial transcript of Bachelor's degree.

Transcript must include: Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript.
 
Initial Application Review Date:
June 12,2020  
Posting Close Date:
   
EEO Statement: Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.  Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: ferris.edu/non-discrimination.  
     
     

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