| Position Title: |
Marketing Communications Specialist |
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| Location: |
Big Rapids (Main Campus) |
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| Department: |
71200 - Web Content
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| Advertised Salary: |
$40,000 - $45,000. Salary commensurate with qualifications plus comprehensive benefits package (healthcare, vacation, etc.) |
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| FLSA: |
Exempt |
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| Temporary/Continuing: |
Continuing |
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| Part-Time/Full-Time: |
Full-Time |
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| Union Group: |
N/A |
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| Term of Position: |
12 Month |
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| At Will/Just Cause: |
Just Cause |
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| Summary of Position: |
Reporting to the Director of Digital Marketing with assistance from the Director of Marketing, will write, edit, proofread, track and manage original content for both digital and print marketing communications purposes targeted to a diverse range of internal and external audiences. |
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| Position Type: |
Staff |
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| Required Education: |
Bachelor’s degree in English, Marketing, Public Relations, Journalism or Communications. |
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| Required Work Experience: |
2+ years of professional experience writing and distributing content across a variety of digital channels (various social media platforms, multimedia sites/services, and website content management systems) and other marketing-related print publications in a professional and/or academic marketing and communications setting.
Experience working with web content management systems (WordPress, Drupal, Omni CMS, etc.) and writing for the web with a SEO focus. |
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| Required Licenses and Certifications: |
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| Physical Demands: |
- Office Environment
- Moving
- Sitting
- Repetitive Movement
- Standing
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| Additional Education/Experiences to be Considered: |
Preferred Work Experience:
Experience working in higher education.
Experience with the Omni CMS/OmniUpdate website content management system.
Experience with Google Analytics.
Google AdWords/Dynamic Display Ads.
Experience working with Adobe Creative Suite, standard social media platforms and tools, and project management software. |
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| Essential Duties/Responsibilities: |
Write, edit, proofread, track and manage original content for both digital and print marketing communications, including: content for the ferris.edu website, primary marketing materials for student recruitment and brand awareness, digital and print advertising assets, and publications such as Ferris Magazine, annual reports, newsletters, video scripts, special event support materials and scripted remarks, advertising copy, and content for college/department marketing projects.
Assist in advancing the content quality and overall user experience of major content areas of the ferris.edu website.
Assist in advancing the overall institutional branding strategy.
Serve as a project consultant and/or liaison to assist colleges and departments with marketing-related services.
Serve on committees or attend meetings as assigned and assist with duties for team members in their absence.
Any other duties assigned within the position classification area.
Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members. |
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| Marginal Duties/Responsibilities: |
Other duties as assigned. |
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| Skills and Abilities: |
Knowledge about generational marketing and communications preferences for different target audiences so materials are appropriate and effective in meeting communication goals.
Experience and demonstrated abilities working within brand standards and guidelines, including brand voice, style and graphic requirements.
Effective project management skills and the ability to multi-task and create high quality content while under deadline-based pressures.
Knowledge of Associated Press and Chicago Manual of Style editorial styles.
Self-motivation with a demonstrated ability to work well with a team.
Demonstrated commitment, experience and understanding for diversity, equity, and inclusion. |
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| Required Documents: |
- Cover Letter
- Resume
- Unofficial Transcript 1
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| Optional Documents: |
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| Special Instructions to Applicants: |
Transcript 1 (REQUIRED): Applicants must attach a copy of unofficial transcript of Bachelor’s degree.
Transcript must include: Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript. |
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Initial Application Review Date:
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June 13th, 2023 |
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| Open Until Position is Filled?: |
False |
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Posting Close Date:
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June 12th, 2023 |
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| EEO Statement: |
Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement. |
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